artekhaus
brand identity
crafting concept, logo design and brand identity
category: brand identity
|
type: print media
|
client: artekhaus
|
year: 2025
PROJECT DESCRIPTION
Project includes the design development of Artekhaus’s brand identity and logo creation.
The aim was to create a brand identity that reflects the studio’s vision of premium aesthetic, strong visual presence, and uncompromising attention to detail.
The concept began with the selection of the brand name, Artekhaus. A name chosen with intent. A name that unites three words: Art, Technology, House. Art that inspires. Technology that transforms art. House, a place where art and technology converge, merge and take on meaningful form.
We developed a logo that combines contemporary typography with refined graphic elements, highlighting the minimalist character of the brand. A logo that is instantly recognisable, versatile and enduring.
Colours are more than aesthetics they provide meaning and structure. Artekhaus is anchored by three core tones: Eerie Black, Platinum, and Electric Orange. Each was carefully chosen to reflect the brand philosophy a minimalist design approach, precision, and professionalism.
Through carefully selected typography, refined graphic elements and a strategically constructed visual system, we shaped a distinctive and enduring brand presence.
The Artekhaus logo and corporate identity establish trust, reinforce professionalism and lay the foundation for a strong presence across digital platforms, documentation and marketing materials.
PROJECT DESCRIPTION
Project includes the design development of Artekhaus’s brand identity and logo creation. The aim was to create a brand identity that reflects the studio’s vision of premium aesthetic, strong visual presence, and uncompromising attention to detail.
The concept began with the selection of the brand name, Artekhaus. A name chosen with intent. A name that unites three words: Art, Technology, House. Art that inspires. Technology that transforms art. House, a place where art and technology converge, merge and take on meaningful form.
We developed a logo that combines contemporary typography with refined graphic elements, highlighting the minimalist character of the brand. A logo that is instantly recognisable, versatile and enduring.
Colours are more than aesthetics they provide meaning and structure. Artekhaus is anchored by three core tones: Eerie Black, Platinum, and Electric Orange. Each was carefully chosen to reflect the brand philosophy a minimalist design approach, precision, and professionalism.
Through carefully selected typography, refined graphic elements and a strategically constructed visual system, we shaped a distinctive and enduring brand presence.
The Artekhaus logo and corporate identity establish trust, reinforce professionalism and lay the foundation for a strong presence across digital platforms, documentation and marketing materials.
VISUAL IDENTITY
primary logo
The primary logo is the signature of the Artekhaus brand. A definitive expression of its personality and aesthetic. It presents a futuristic interpretation of the name, uniting ‘art’ and ‘technology’ to convey an industrial, mechanical character. Bold geometric forms give the logo a striking presence, reflecting the brand’s precision, creativity, and forward-thinking vision.
secondary logo
The secondary logo adopts a horizontal composition, retaining the core elements of the primary design while offering greater flexibility. This variation serves as an alternative mark, ideal for applications such as brand contracts, project documentation, and other formal materials.
COLOUR PALETTE
The Artekhaus colour palette has been curated to embody the brand’s values of minimalism, clarity, and professionalism, while enhancing recognition across all platforms.
Eerie Black (#191919) conveys power and elegance, forming the foundation for text, accents, and key design elements.
Platinum (#e6e5e1) provides a clean, neutral backdrop that ensures precision and approachability.
Electric Orange (#f62f03) injects warmth and creativity, encouraging a sense of energy and connection.
Together, these colours create a balanced, striking visual identity that reinforces Artekhaus’s presence and impact in both digital and physical spaces.
COLOUR USAGE
The 60-30-10 rule defines the balance within Artekhaus’s brand identity, ensuring each colour plays its role with purpose. Eerie Black dominates at 60%, establishing a strong, authoritative foundation. Platinum follows at 30%, providing a clean, complementary backdrop, while Electric Orange, at 10%, delivers a vibrant accent that adds energy and focus. Together, this proportion creates visual harmony and a cohesive, recognisable brand presence.
TYPOGRAPHY
TYPOGRAPHY
primary typeface TERMINA
A contemporary sans-serif typeface with wide geometric proportions forms the core of Artekhaus’s visual identity. Its clean lines convey simplicity, modernity, and a forward looking aesthetic qualities central to the brand. As the primary typeface, it is applied consistently across all touchpoints, from product packaging to digital interfaces, ensuring a cohesive and recognisable brand presence across every medium.
secondary typeface ROBOTO
Roboto is a highly functional, minimalist sans-serif typeface with mechanically precise geometric forms softened by open, friendly curves for optimal readability. Serving as the primary body text, it brings a sense of efficiency and innovation to Artekhaus’s visual identity. This typeface is used consistently across core content, from proposals and invoices to digital platforms, ensuring clarity and cohesion in every application.
BRAND APPLICATION
Stationery
business card
notebook
presentation folder
pencils
brand book
brand book
brand book
Merchandise
coffee mugs
paper cups
t-shirts
hoodie
hat
